Founder’s Message

Aurel is a jewellery brand created for women, by a woman - celebrating confidence, individuality, and everyday elegance. Established two years ago, Aurel brings together timeless beauty and modern style through thoughtfully curated 18k gold-plated pieces. Each design is made to complement a woman’s lifestyle, making jewellery feel effortless, versatile, and accessible for every day. 

I started Aurel with a simple vision - to create jewellery that women can wear every day and still feel special in. As a woman myself, I wanted pieces that are beautiful, versatile, and designed to fit seamlessly into our lives. Over the past two years, Aurel has grown into a brand that celebrates confidence, individuality, and the joy of self-expression through jewellery. I hope every piece you wear from Aurel brings you a sense of joy and empowerment.

- Mithra